Resource · Free roofing playbook

The CrestSlot roofing outbound playbook for roofers doing outbound

Storm-replacement pipeline, roofing ICP, inspection-booking cadence, and insurance-funded job mechanics — all written for roofers, not generic sales teams. Free PDF, no sales call.

Inside the PDF

Six chapters, roofing-specific.

Roofing ICP. Revenue band, crew size, and the storm-replacement vs. insurance-funded split that signals a fast-moving buyer.
Storm-replacement pipeline. How to source impacted zips, prioritize streets, and reach homeowners in the 72-hour window before competition floods the area.
Outreach cadence.The 4-touch sequence adapted for homeowners — phone, voicemail, SMS, and the final call — with exact scripts for each touch.
Insurance-funded job mechanics. The adjuster visit, the supplement, and the one-page close — where most of the margin is recovered.
Call-to-inspection script.Opener, qualifying questions, and the booking ask — from the first “hi” to a confirmed slot on the calendar.

Roofing-specific PDF · Instant download · No sales call required.

Want the general outbound playbook? Get the outbound playbook for local service businesses.

Looking for call scripts? Grab the outbound script library.

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